The reason an investor will choose to
make an investment in your business is confidence.
The companies that Base10 works with face a range of common challenges in delivering clarity and confidence to potential investors and their financial advisors. These include:
- They need help telling their story the way an investor wants to hear it.
- They need validation of their business plan and the potential investment returns available through their offering.
- They need objective advice to know they are headed down the right path to success.
- They need an effective tool to communicate their story that gives investors’ confidence and trust to make decisions.
Base10 believes that giving investors the confidence and trust necessary to make a private investment is best accomplished by providing an independent, in-depth source of investment research and the transparency and validation that it delivers.
Why Base10’s Independent Research Matters to Issuing Companies
Information given to investors by a company or their investment dealer is easy to distrust knowing the potential conflicts of interest that exist with those that typically provide it.
Providing access to independent investment research that is free from conflict of interest provides a means to validate information that may not be seen as trustworthy and gives investors confidence to make investment decisions.
The limited amount of information typically made available makes it difficult for an investor to feel confident that they have all the information they need to make an informed investment decision.
Base10’s independent investment research provides in-depth information and analysis, and the transparency investors need to make investment decisions.
The absence of liquidity to quickly exit a private investment magnifies the need for advisors and investors to trust in the information provided to them. Base10 believes that Independent information produced by recognized experts is one of the keys to building trust with investors.
Increasing confidence and trust with investors will have 3 important consequences:
- It will allow investors to make faster, better informed investment decisions,
- It will give investors the power to protect their best interests, and
- It will increase investor confidence and willingness to participate in the private capital markets.
Higher Probability of Success
Business owners also benefit from Base10’s research process and advice by gaining their own clarity. This enables owners to make smart business decisions that support their business and investment objectives, while also increasing their probability of success in the private capital markets.